A lot of people have a problem with selling or being a marketer, better yet sounding like a sleazy used car salesman. This is a problem I have noticed that some people have when trying to make sales online. I wish I could tell you that you don’t have to sell to make any money with your business, there is really no way out. You will have to embrace selling. The good news is there is a way to market you products without having to feel like taking a shower afterwards and that is what I want to highlight with this post.
Buyers want to make informed decisions
What selling or marketing really is, is helping the potential customer to make an informed decision on whether your product is right for them or not. This is the reason why buyer’s guides are so popular. If you go to a departmental store to buy a TV, you will see brochures telling you what to look out for when buying a TV. It will list features like Refresh rates, Number of pixels, Optimal viewing distances etc. You may see a statement like, 52 inch TV’s with refresh rates of 65 Hz are hard to find. Co-incidentally, when you are about to buy the the TV and you look at the product description, you tend to see the same metrics on the product description. You end up saying to yourself. “Wow, this live jasmin TV has a refresh rate of 70Hz and it is 52 inches wide. It must be good, I think I will get one of those”.
Educate your customer
When selling a product (let’s say purple widgets), all you are doing or should be doing is informing the customer of the benefits they will gain from using a purple widget they buy from you. A good way of highlighting the benefits is to draw up a buyer’s guide. An example could be “The 20 things you need to look out for when buying a purple widget”. You can make a jasmin live blog post or series of posts out of this. Make sure you highlight the features as well as the benefits that a reat widget should have before they buy it. This is helping your customer feel that they will be making an informed decision when they buy.
When you do launch your purple widget, you can now list those 20 things as features that your product posesses and add some bonuse features. Now you are in business as this will definitely help you increase your sales. Do you have any ideas on how making a buyer’s guide can help you market your product online?